Survey Research

Survey & Instrument Design

Surveys provide an opportunity to ask a specific group of people questions about a particular topic. However, effective surveys involve a lot more than writing a question and asking for a response. Behavioral science is used to frame and ask the right questions. What are the survey goals? Who is the target population? What do we want to know? How long will the survey be? What sample size is needed for valid and reliable results? What survey method will be used? How will we analyze the data? We customize our surveys and instruments to ensure we ask the right questions that provide the answers our clients need using high quality, reliable data.